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  1. Branding | American Marketing Association

    Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach used by …

  2. What Is Branding? Complete Guide for Marketers in 2025

    Apr 23, 2025 · Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.

  3. The Ultimate Guide to Advertising 2025 | Types, Strategies & Tips

    Apr 21, 2025 · Discover the latest advertising strategies, types, and trends for 2025. Learn how to boost your brand and maximize ROI with proven best practices.

  4. Hashtags in 2025. Do They Work? - American Marketing Association

    Aug 19, 2024 · The role of hashtags in social media marketing is still a hot debate in 2025, and for good reason. The number of hashtags deemed effective has

  5. 15 Creative Marketing Campaign Ideas to Skyrocket Your Brand Visibility

    Dec 9, 2024 · We’re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire, engage, and deliver …

  6. How social listening is the key to cultural relevance to your brand.

    Feb 24, 2025 · How can it help my brand be culturally relevant? Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural relevance. …

  7. The Power of a Brand Name: Why It Matters

    Jan 31, 2022 · An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death consequences, …

  8. The Brandification of Private Labels: Beyond Budget

    Mar 24, 2025 · Private labels, also known as store brands, were considered low-cost substitutes for decades—but their popularity is now booming. How and why is this transformation happening? What …

  9. Develop a Winning Marketing Strategy: Step-by-Step Guide

    Oct 24, 2024 · A marketing strategy outlines the long-term vision, including your brand’s value proposition, key goals, and market positioning. For example, if you’re launching a new coffee shop, …

  10. Content & Branding Archives

    Content & Branding is the “what” of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific product or service. Regardless …